ItzLilDrench — Explosive Debut Campaign
We launched ItzLilDrench’s first-ever song and music video, driving over 400,000 YouTube views by leveraging Toronto media pages and local domination strategies to create massive hometown hype.
Release date
Feb 13, 2025
Location
Toronto, Ontario Canada
Client
ItzLilDrench
Category
Development
Challenge:
ItzLilDrench had never released a song or video before and needed a breakthrough strategy to get noticed from the start.
Solution:
We produced and launched his debut song and music video, then executed a local domination campaign by promoting it through top Toronto media pages to spark citywide buzz.
Result:
The debut racked up over 400,000 views on YouTube, establishing ItzLilDrench as a rising artist and building immediate momentum for his career.



